Chicquero

Splash 2012 Calendar
It’s the end of january. And as we’re all aware, 2012 is supposedly the end of the world too. Now while everyone has their own theories on how the world will end, talented photographer Tejal Patni turns things around optimistically as he believes every end leads to a new beginning. He takes this concept of new beginnings to conceptualize a calendar for fashion brand Splash. Heavily influenced by B-movie sci-fi clichés, the calendar asks: are we destined to revisit our same life choices, or will we truly create a new beginning?

 

Everyone here has the sense that right now is one of those moments when we are influencing the future.
Steve Jobs

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